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ARUBA IN GENERAL

This session marks the beginning of the program as well as the moment participants introduce themselves to the course. It will bring Aruba’s general aspects forward that are important for locals and visitors to know. It will encourage you to continue participating and make you curious for the following sessions.

HISTORY, CULTURE & NATURE

This session will bring the most important aspects of Aruba’s history, culture and natural surroundings forward. Upon finishing this session, you will be able to share with visitors more topics regarding Aruba and every part of Aruba’s history that has led to where we are today; a country with a unique culture and a diverse community. This session will make you discover your love for Aruba.

During the session, the following topics will be discussed:

  • Aruba’s Characteristics
  • the History of Aruba
  • Folklore and Culture
  • Local Industries both from the past and present

THE TOURISM INDUSTRY

In this session we will bring forward the most important aspects of Aruba’s tourism. Upon completing this session, you will have a clear image of:

  • Aruba’s USP
  • Niche markets
  • Aruba’s tourism pas and future
  • Current strategy

SERVICE EXCELLENCE

In this session we will focus on importance of service within the tourism industry. In order to maintain a competitive advantage within the region and worldwide, it is essential that the service provided on Aruba is consistent, uniform and of high quality.

We will focus on:

  • Excellent Service
  • Excellent Communication
  • Excellent Attitude

SUSTAINABLE DEVELOPMENT

In this session we will focus the topic of Sustainability. We will discuss what is meant with the word ‘Sustainability’ and why a sustainable economy, community and mindset is important for Aruba as well as for the the world. We will discuss the aspects of sustainability that are important for Aruba. At the end of this session you will be able to know what the initiatives are for a sustainable Aruba and how you can contribute towards this.

During this session, we will discuss the following topics:

  • Sustainability and it’s importance
  • The incentives for a Sustainable Aruba
  • Your contribution to a Sustainable Aruba
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