The main objective of ACP is to give wide, consistent and accurate information on the tourism destination product, improving the overall destination experience for visitors and to rekindle the pride and unity of the Aruban community through the awareness and education of the Aruban brand identity and brand promise resulting in One Happy Island.

Duration of the program: 6 sessions, 3 hours each
Language: Papiamento or English
Content: You will receive correct and concise information of Aruba’s nature, it’s people, history and culture, history of tourism, and service excellence. The participant will become ACP certified and the validation of the certificate is 4 years.
Price: AWG. 80,- per person


Service excellence focuses on our norms and values that characterizes our local service, the authentic service that our people provide in our tourism industry. We call this, “service with Zjeito”. In this session we will focus how we can maintain the aspect of one happy island.

Duration of the training: 2 sessions, 3 hours each
Language: Papiamento or English
Requirements for participating: Participants must be A.C.P. Certified
Content: How does Aruba brand itself, How can we maintain the aspect of One Happy Island, What is, – Service Excellence, – Excellence Communication, – Excellence attitude.
Price: AWG. 150,- per person


The module of The Storytelling Program is to introduce the participant with the concept of Storytelling. The introduction is made with the short film presented as excellent storytelling. The module will follow with explaining the Power of Storytelling in making a lasting connection with the guests and the benefits for businesses with storytelling. The first module is to provide the participants a better understanding of who the guests are and how to develop a story.

Storytelling embraces a more casual entertainment and personal engagement approach. This technique is to stimulate and provoke an audience, with the aim of forging an emotional and intellectual connection with the interpreter/ storyteller. For the purpose of this program the focus is on storytelling, as it is considered to be more aligned with the motivations of tourists and tourism operator.

One of the main objectives is to understand techniques on how to get to know the guests and to make them feel the “Zjeito” and to understand different story structures and how it affects the brain.

Duration of the training: 2 sessions, 3 hours each
Language: English
Requirements for participating: Participants must be A.C.P. Certified
Content: There are different methods to tell our visitors about the story of Aruba and to let each and every one remember them.
It is important for you to know the history in order to tell a story that are accurate and based on the reality, from the beginning till the end.
In the Storytelling training we choose some topics and these will be discussed like: Alto Vista Chapel, Natural Pool, Oranjestad and California Lighthouse.
Price: AWG. 150,- per person


This module book supports the management program of our service excellence module. While we teach your staff what the importance of service excellence is to your guest, to yourself, to your organization, to the tourism sector and to Aruba, we would like you to learn about leadership in developing service excellence and hospitality. As creator of the work environment of your staff you are the most influential person to develop the right atmosphere and circumstances for them to perform on the highest possible level.

Duration of the training: 4 sessions, 3 hours each
Language: English
Requirements for participating: Participants need to be in a manager or similar position that manages a team.
Content: There are four topics that will be discussed during the training. Each week, one topic will be discussed to give every manager the opportunity to implement and practice what has been brought forward.

The topics are:
1) Leading by example
2) Inspire
3) Coaching on the job
4) Enable Management

Introduction price:
AWG 295,- per person


The main objective of Turista Riba Mi Isla – Kids Camp is to develop a broad, correct and consistent knowledge of Aruba and prepare the youngsters to recognize the important of Tourist Industry for Aruba and give and excellent service to our guests.

With this kids camp ‘Turista Riba Mi Isla” we want to make our youth more interested in the tourist industry, since they are our future. The camp is designed for the ages 9 – 11 years. Our program is specially designed for the participants, since it has the elements of the regular A.C.P., but in a more practical, dynamical and interactive way, which includes the knowledge of Aruba and excellent service.

Duration of camp: 5 whole days, Monday to Friday from 7:45 – 16:30
Language: Papiamento
Requirements for participating: Participants need to be between 9 – 11 years
Content: By visiting and experiencing different places like tourist do (taking tours and excursions), they will learn more about Aruba and the importance of tourism on the island. By having a guided tour at the back of the house that are off limits to the guests, the participants will have an idea how the tourist is taking care of, without they as tourists not even noticing it.
Price: AWG. 100,- per participant

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