The module of The Storytelling Program is to introduce the participant with the concept of Storytelling. The introduction is made with the short film presented as excellent storytelling. The module will follow with explaining the Power of Storytelling in making a lasting connection with the guests and the benefits for businesses with storytelling. The first module is to provide the participants a better understanding of who the guests are and how to develop a story.

Storytelling embraces a more casual entertainment and personal engagement approach. This technique is to stimulate and provoke an audience, with the aim of forging an emotional and intellectual connection with the interpreter/ storyteller. For the purpose of this program the focus is on storytelling, as it is considered to be more aligned with the motivations of tourists and tourism operator.

One of the main objectives is to understand techniques on how to get to know the guests and to make them feel the “Zjeito” and to understand different story structures and how it affects the brain.

Day 1

We will introduce the participants with the concept of Storytelling following by explaining the power of Storytelling, we will dive into the first three steps of five on delivering excellent storytelling:

1) Know your guests
(Who is your target market)

2) Discover our story
(How to create a unique story, what sets you apart from other businesses)

3) Develop your story
(To develop your story, you will need to research your destination).

Day 2

We will continue to elaborate a broader understanding on how to develop your own story by mixing it up and use different mediums such as:

– Face-to-face storytelling
– Story panels/signage

We will also elaborate on other techniques for storytelling:

1) Deliver your story (Knowledge depth, vocal skills, etc…)
2) Keep evolving (Learn how to measure if the techniques used were effective, evaluation of your story and mediums)

Duration of the training: 2 sessions, 3 hours each
Language: English
Requirements for participating: Participants must be A.C.P. Certified
Content: There are different methods to tell our visitors about the story of Aruba and to let each and every one remember them.
It is important for you to know the history in order to tell a story that are accurate and based on the reality, from the beginning till the end.
In the Storytelling training we choose some topics and these will be discussed like: Alto Vista Chapel, Natural Pool, Oranjestad and California Lighthouse.
Price: AWG. 150,- per person

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